Throughout the centuries mankind has created systems of belief. Religion, money and nations are built on the common agreement of value or ideology. The imagination of humans seems endless, though it’s the fundamental base of our cooperation. In every country on earth, everybody is working and living in a common order. I want to reach beyond the old and new belief systems, to understand why humankind is so eager to create them. Food, entertainment, beauty, power and influence, everything is embedded in a social conviction. Each outfit of the G.I.R. collection represents a messenger of these modern believes. Bulging silk screen prints or fake hair embroidery are forming the iconography of the new faiths.